Built by golfers
About AimBox
AimBox started with a simple frustration: traditional alignment sticks are useful, but they are awkward to carry, easy to forget, and limited once practice moves beyond basic setup.
The story
A smarter replacement for loose alignment sticks.
Founder Anthony Madrid saw the opportunity for something smarter while playing and coaching: a compact training aid that could replace loose sticks with a cleaner, more versatile reference system.
Together with co-founder Caleb Ochs, the idea became AimBox: a fold-flat base with four rotating rods that can be configured for full swing, chipping, putting, alignment, ball position, and path work.
The goal has never been to force golfers into one perfect position. AimBox gives players a clear reference so better movement can happen with less guessing.
What guides us
Practice tools should make golf feel clearer.
Practice should be simple
Golf is already hard enough. AimBox keeps feedback visible, clear, and easy to repeat.
Tools should travel
A training aid only helps if it makes it to the range, simulator, backyard, and putting green.
Confidence should transfer
The point is not perfect practice. The point is trusting your setup when you step onto the course.
Our commitment
Help golfers practice with less clutter and more confidence.
AimBox is not about adding more swing thoughts. It is about giving golfers a simple reference they can set up, trust, and repeat.